Hendrixx Espresso



Art Direction

Digital Solutions

Graphic Design

Logo & Branding

Print Work


Pollen was commissioned to create a new brand for Hendrixx Espresso, a contemporary, one of a kind coffee shop opening in Palm Beach on the Gold Coast. The brief was, be stylish and edgy that would suit a coffee shop and bar for a variety of people and ages.

Hendrixx Espresso is a stylish and memorable brand.


The inspiration was the 60’s with a modern feel, using statement typography and altering lettering to make it all the more individual. Accompanying typography is to be visually clean and modern, making the contrast of the two visually pleasing. Once the logo was established it was used to brand all of the marketing collateral.


We were lucky to be working with a creative team of interior designers to develop a complimentary décor fit out to make the branding experience.

The new logo and branding were  incorporated across the restaurant’s interior décor, external signage, menus, packaging, stationary, website and advertising to create a single, strong and identifiable brand.

Secondary branding mechanisms such as using the ‘xx’ on the end of the name as almost like a stamp. Then turning the ‘xx’ this into a wall paper design to be used on the front of the building, behind the bar, etc.


The outcome of the project produced a smart and memorable brand, which moves easily from signage to packaging and digital to print.


“Pollen took us from an idea to a brand in a professional and strategic manner. The outcomes achieved were above expectation.”

– Mark Neumann, Owner