Labels & Packaging
Logo & Branding
This new pack design was developed to re-position Fuji as the environmentally friendly high performance alkaline battery.
In a low-interest category where shelf impact is of crucial importance, the high-contrast pallet used plays an important role.
Create a high contrast pack design to stand out in the array of competitors. Using the symbol of the earth and the leaf to remind consumers to choose eco friendly every time.
Subsequent to completing these new packs for Australia, they were chosen for international release and now include French and Spanish translations front and back.