R.M.Williams Beef Box Packaging

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Labels & Packaging

Logo & Branding

Overview

Pollen was commissioned to create packaging to hold premium grade meat. We were to make it instantly recognisable as a part of the R.M.Williams family and give it a cottage feel keeping the brand synonymous with quality.

The R.M.Williams Beef Box… Strong branding, premium cottage style feel.

Approach

Vintage; cottage style packaging; 3 colour design.

Solution

Using the brand colours to package the box and butcher style ribbon. Introduce illustrations to the pack to bring in the cottage feel.